Legal

Privacy Policy

Effective Date: March 17, 2026

Level Up Website (“Level Up,” “we,” “us,” “our”) is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at levelupwebsite.com (the “Platform”) or use our services. This policy is designed to comply with applicable privacy legislation in both Canada and the United States, including Alberta's Personal Information Protection Act (“PIPA”), the Personal Information Protection and Electronic Documents Act (“PIPEDA”), Canada's Anti-Spam Legislation (“CASL”), and applicable U.S. state privacy laws.

1. Privacy Officer

Level Up Website has designated a Privacy Officer who is accountable for our compliance with this policy and applicable privacy legislation. If you have any questions, concerns, or requests regarding your personal information, you may contact our Privacy Officer at:

Privacy Officer, Level Up Website
info@levelupwebsite.com

2. Information We Collect

We collect only the personal information that is reasonably necessary to provide our services. This includes:

  • Contact Form Submissions: Full name, email address, current website URL (optional), and your message. This information is required to understand your project needs and respond to your inquiry.
  • Lead Capture: Email address and website URL submitted through our Remixer tool. This information is used to send you a free website analysis report and follow up on your interest in our services.
  • Plan Selection: Email address and selected service tier. This information is used to coordinate project onboarding and send you relevant service details.
  • Website Creator Submissions: Business name, industry, target audience, design preferences, and other project details you provide through our website creation tool. This information is used to generate your mockup and understand your project scope.
  • Automatically Collected: When you visit the Platform, we may automatically collect technical information such as your IP address, browser type, device type, and pages visited. This information is used to improve the Platform, enforce usage limits on our free tools, and is not linked to your personal identity.

3. Why We Collect Your Information

We collect and use your personal information for the following purposes:

  • To respond to your inquiries and provide project consultations.
  • To generate website mockups and analysis reports using our AI-powered tools.
  • To coordinate website design, development, and delivery of our services.
  • To send you service-related communications (e.g., project updates, deliverables, invoices).
  • To send you promotional or marketing communications, but only if you have provided express opt-in consent.
  • To improve the Platform and our services.
  • To comply with legal obligations.

4. Consent

Express Consent for Marketing: Under CASL and applicable U.S. laws, we require your express, opt-in consent before sending you any Commercial Electronic Messages, including marketing emails, promotional offers, or newsletters. We will never use pre-checked consent boxes. You must actively opt in to receive marketing communications.

Implied Consent for Service Communications: By submitting a contact form, requesting a website analysis, or selecting a service plan, you provide implied consent for us to send you transactional and service-related communications necessary to deliver the service you requested.

Withdrawing Consent: You may withdraw your consent for marketing communications at any time by clicking the “Unsubscribe” link included in every marketing email, or by contacting us at info@levelupwebsite.com. We will process your unsubscribe request within 10 business days as required by CASL. Withdrawing marketing consent does not affect service-related communications necessary to deliver your project.

5. Limiting Collection

We only collect personal information that is strictly necessary to provide our services. We do not collect information “just in case” it may be useful in the future. We will not ask for information that is not directly relevant to the service being provided.

6. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

  • Service Providers: We use third-party services (e.g., Firebase for data storage, Google Cloud for AI-powered tools, Resend for email delivery) that may process your data on our behalf. These providers are contractually obligated to protect your information.
  • Project Collaboration: If your project involves third-party integrations, hosting providers, or domain registrars, we may share relevant project details with those parties solely for the purpose of delivering your website.
  • Legal Requirements: We may disclose your information if required by law, regulation, legal process, or governmental request.

7. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration. This includes using encrypted connections (HTTPS/TLS), secure authentication systems, and access controls on our databases. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. If you request data deletion, we will delete or anonymize your personal information within 30 days, except where retention is required for legal, accounting, or regulatory purposes.

9. Your Rights

Under PIPA, PIPEDA, and applicable U.S. privacy laws, you have the right to:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of any inaccurate or incomplete personal information.
  • Deletion: Request deletion of your personal information, subject to legal retention requirements.
  • Withdraw Consent: Withdraw your consent for marketing communications at any time.

To exercise any of these rights, contact us at info@levelupwebsite.com. We will respond to your request within 30 days.

10. CASL & CAN-SPAM Compliance

Every marketing or promotional email we send will include:

  • A clear and functional “Unsubscribe” link that will be processed within 10 business days.
  • Our business name and contact information: Level Up Website.
  • A clear identification of the message as coming from Level Up Website.

Service-related emails (e.g., project updates, deliverables, invoices) are exempt from CASL and CAN-SPAM consent requirements as they are necessary to deliver the service you requested.

11. Cookies and Tracking

The Platform may use cookies, localStorage, and similar technologies to improve your experience, remember your preferences (such as cached website mockups), and analyze usage patterns. You can control cookie settings through your browser. Disabling cookies or clearing localStorage may affect the functionality of certain features, including our Remixer and Website Creator tools.

12. Children's Privacy

The Platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected information from a minor, we will delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on the Platform with a new effective date. Your continued use of the Platform after such changes constitutes acceptance of the revised policy.

14. Contact

For any privacy-related questions, concerns, or requests, contact:

Privacy Officer, Level Up Website
info@levelupwebsite.com