About Us

The Team Behind Level Up

We combine deep technical expertise with relentless go-to-market execution to give every business a world-class digital presence — delivered in 24 hours.

Chris Wallace

Founder & Lead Architect

Chris brings a proven track record of scaling revenue and building complex systems. With an extensive background in energy market logistics he leads the technical development of Level Up. He is the primary architect of the platform's agentic AI pipeline, scraping utilities, and Next.js/serverless infrastructure.

Joel MacKillop

Head of Channel Partnerships

Joel leads our direct client acquisition and B2B partnership engine. His focus is entirely on scaling distribution by recruiting, onboarding, and managing our agency, reseller, and affiliate networks. He ensures that Level Up's technology translates directly into undeniable, predictable revenue and market penetration.